In Spring 2026, for my advertising class, my team developed a full communications strategy for the launch of Pop-Tarts’ limited-edition Dubai Chocolate flavors. We targeted “Trendy Sweet Snackers,” a Gen Z audience driven by trends, social media, and shareable, culturally relevant experiences.
Using tools like GWI and CommsPoint, we analyzed audience behavior, media habits, and the consumer journey to identify key moments for engagement. Our core insight was that food acts as a social signal, meaning what people eat is something they share and use to express identity.
