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In Spring 2026, I designed a visual campaign for Alpha Phi’s Red Dress Gala, a fundraising event supporting women’s heart health. The concept, “From the Heart, For the Heart,” focused on blending emotion with awareness by combining personal event moments with impactful statistics about heart disease. I used a cohesive red, white, and soft neutral color palette along with heart motifs to visually connect the design to the cause. The layout mixes scrapbook-style photography with clean, structured information sections, allowing the viewer to feel both the personal side of the event and the seriousness of the message. I also emphasized hierarchy and readability by highlighting key statistics, like “1 in 3 women,” to make the information clear and memorable. This project reflects my ability to combine storytelling, branding, and data-driven design to create work that is both visually engaging and meaningful.